The Everyman Archetype: Power of being relatable

In Jungian psychology, the Everyman archetype represents the ideal average person. This archetype is often depicted as a simple, average man who is representative of the common person.

The Everyman is down-to-earth and relatable. 

In this blog post, we will discuss what the Everyman archetype represents, and some of the most famous examples of it in popular culture.

What Is The Everyman Archetype?

The Everyman archetype is a universal symbol found in literature, art, and mythology. He /she is an everyday person. This archetype can represent both genders equally.

The Everyman is often depicted as a simple, average person who is faced with a moral dilemma. He /she must choose between the easy path and the right path. This archetype can be seen as an Everyman’s conscience.

Another name for the Everyman is the “Girl/Guy next door” or the “Regular Guy or Gal”

READ MORE: What are Archetypes and are they real?

The Everyman is often used to teach a lesson or moral. He/ she represents the average person, who can be anyone. This makes him an accessible and relatable character.

Everyman Archetype Characteristics

The Everyman archetype can be used to explore universal themes and ideas, as He/She is representative of the human experience. He/She can be used to explore the human condition and the challenges that people face.

Here is a list of characteristics of the Everyman Archetype.

○ Dependable
○ Realistic
○ Pragmatic
○ Down to earth
○ Belonging
○ Fellowship
○ Equality
○ Inclusion
○ Standing Out
○ Exclusion
○ Being Judged
○ Being left out
○ Be dependable and reliable.
○ Be kind and available to anyone

When considering the Everyman in yourself, it’s about looking to the average person in your community. It can also be how you fit into the larger culture you live in. Seeking average things aren’t bad or to be vilified, but you should be conscious of them.

Like wanting a house, a good job, and a relationship.

The Everyman is also about being one part of the whole.

Shadow Aspects of the Everyman

Each of the Archetypes also has a Shadow. The Shadow is the part of us that we try to hide, or the part of us that we are ashamed of. It is often the parts of ourselves that we don’t want others to see.

The Everyman has a Shadow aspect that can be seen in his need for approval and acceptance from others. He may also have a tendency to avoid conflict or to bottle up his feelings. He may be afraid to stand up for himself or to be who he really is.

Shadow Aspects of the Everyman Archetype:

  • Need for approval and acceptance from others
  • Tendency to avoid conflict or bottle up feelings
  • Fear of standing up for oneself or being who he really is.

READ MORE: Guide to Shadow Work

These are the aspects of the Everyman that we need to confront and own if we want to become our authentic selves. When we do this, we can begin to use the power of the Archetype for our own growth and development.

Pop Culture Examples Of The Everyman

In literature, film, and other forms of media, the Everyman archetype is often used to represent the “everyday Joe.” He is someone who isn’t extraordinary or exceptional in any way, but he is a good, honest person who represents what most people are like.

Example of Everyman Archetype with Forrest Gump, Andy, Bob Parr, Steve Rogers, and Robert McGall

There are many examples of the Everyman in movies and pop culture. Here are a few:

  • Forrest Gump: Forrest is a regular guy who isn’t incredibly smart or talented, but he’s kind-hearted and always tries to do the right thing.
  • The Shawshank Redemption: Andy is an Everyman who is wrongly imprisoned but never loses hope or gives up fighting for his freedom.
  • The Incredibles: Bob Parr is an Everyman who has to put on a brave face and deal with normal family problems while also fighting crime as a superhero.
  • Captain America: Steve Rogers is just an average guy until he’s given Super Soldier Serum and becomes the patriotic hero, Captain America.
  • The Equalizer: Robert “Bob” McCall is a normal everyday man until the world forces him to use his skills as an ex-DIA operative and special ops. He then becomes The Equalizer, using his unique talents to help the everyday person that can’t help themselves.

These are just a few examples of the Everyman archetype in pop culture. He can be found in films, books, and other media, and he always represents the Everyman in some way. He is someone that everyone can relate to and root for.

Example of The Everyman Archetype For Brands

Archetypes can also be seen in how companies portray their brand.  The Everyman archetype is often used by brands that want to come across as down-to-earth, relatable, and humble.

Airbnb is a great example of a brand that uses the Everyman archetype. Their marketing materials are full of images of people using the service in everyday situations. They want you to feel like you could be one of their guests, and that Airbnb is the perfect solution for your next trip.

Another great example of the Everyman archetype is Walmart. They have positioned themselves as the go-to store for everyday items at low prices. They want you to feel like you can walk into any Walmart location and find everything you need, without having to spend a lot of money.

Both Airbnb and Walmart have succeeded in creating brands that are relatable and humble.

Everyman Archetype Brands: 

  • IKEA
  • Target
  • Wallmart
  • Airbnb
  • Levi’s

Attributes of Everyman brand voice:

  • Authenticity
  • Humility
  • Approachable
  • Friendly

Strengthening Your Everyman Archetype

We all have access to the Everyman Archetype, which is one aspect of our complex personality.  For one reason or another, you might feel like this part of yourself is disconnected, subdue, or gone.

This disconnection may be due to your background, culture, or present circumstances. If you want to strengthen your Everyman Archetype, here are some tips:

  • Connect with the universal hardships that humanity faces. This could be through volunteering, talking to friends in need, or consciously observing the struggles of those around you.
  • Accept the people around you. Everyman is open and accepting of others, flaws and all. Don’t be critical or judgmental- just let people be who they are.
  • Draw upon your inner strength. The Everyman Archetype is courageous and resourceful. When you face difficult challenges, remember your strengths and use them to your advantage.
  • Support and encourage teamwork.  Everyman is a team player and thrives in collaborative environments. When you work together with others, you are more likely to achieve your goals.
  • Connect with your purpose. The Everyman Archetype is oriented towards meaning and purpose. Find your life’s mission and pursue it with enthusiasm.

In Conclusion:

Archetypes are a valuable tool for analyzing your own personality and gaining insights into the many aspects of your identity.

The Everyman Archetype is just one of the 12 Jungian Archetypes. It is the archetype of the average person and can be used to understand your own place in the world.

Understanding your archetype can help you to better understand yourself, and to find your place in the world.

If you are interested in learning more about the Archetype, I encourage you to check out the Masculine Archetype Deck, as well as the following articles:

Isaac Cotec
Isaac Cotec
Creator of HeroRise, Isaac Cotec has dedicated his life to empowering others through art and creativity. He is a scholar of the subconscious and has studied the power of symbolism to help create enduring change.